MARTIN EKECHUKWU: MARKETING STRATEGIST SEES PURPOSE IN HELPING OTHERS
October 25 2019
At WHTWRKS, I’ve been incredibly fortunate to be in a position to create amazing content that connects with social and digital media audiences. Our role, and my role, in particular, as a marketing strategist, is to generate ideas that help brands connect with their target audience, leveraging culture while using influencers to drive the conversation. Influencers could be in music, film, or in a completely different category. But we don’t stop there; we create the campaign strategy for the brand and see it entirely to fruition by developing the content and launching it. The impact it has had on brands has been beyond our expectations. We not only tell incredible stories using culture, but also share our culture with the world even more while encouraging people that don’t look like us to pay attention.