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The Team

“Donate 1 Post” was created by WHTWRKS and activated in partnership with JOY Collective to bring this campaign to life and support small businesses during the COVID-19 crisis.


Martin Ekechukwu

WHTWRKS, CEO &  Co-Founder

A hybrid trained marketer, Martin received classical training from some of the largest Consumer Packaged Goods companies in the world prior to launching his own companies.  His unique approach to marketing, business and leadership revived national staples such as Colt 45, 7-Up, Bacardi and Hawaiian Punch.  A serial entrepreneur, he has successfully exited via acquisition from 2 of his previous start ups and through WHTWRKS Inc. Martin focused on connecting brands to talent. This created opportunities to work directly with Def Jam Recordings on emerging artist strategy and creating innovation opportunities for artists such Snoop Dog, Janet Jackson, and Sean “Puffy” Combs. Martin’s reputation for being a creative and forward-thinking leader has him positioned to be one of the most influential entrepreneurs and thought leaders in the (black) community.


Orlena Nwokah Blanchard

JOY Collective, President & COO

Orlena is a business leader, media executive, and multicultural marketing expert with over 25 years of experience building value for Fortune 500 companies and start-ups.  In 2011 she was recognized in Cablefax: The Magazine’s Most Influential Minorities in Cable for Technology. She has worked for world-renowned brands such as Andersen Consulting (Accenture), American Express, The Corporate Executive Board, Time Warner Cable, TV One, and BET Networks.  


Tamara Spinner Zachary

WHTWRKS, Head of Brand and Clients Services

Tamara's distinct career is defined by successfully developing and managing brands, leading corporate communications and strategic partnerships, and event planning in the healthcare, entertainment, media industries, and most recently in the non-profit education sector.  Integrated marketing, strategic planning and change management are at the core of her work which she leads with an entrepreneurial spirit. 


Jeff Burroughs

WHTWRKS, Co-Founder

Since his start in the entertainment industry, Jeff has developed successful marketing strategies for multi- platinum, Grammy award winning, world-class artists and built several non-music brands. As the EVP of Bad Boy Entertainment, Jeff guided the careers of artists like Notorious BIG and P Diddy. During his tenure Bad Boy become one of the highest grossing conglomerates in the music industry. The company also engaged in profitable non-music ventures including Sean John, Justin’s Restaurants, and Ciroq. Jeff also lead multiple integrated marketing campaign between The Xfactor and Pepsi, GM, Best Buy and Verizon.

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