Small Businesses Should Bank On Social Media Influencers During Coronavirus Pandemic

Life has changed drastically since the coronavirus forced social media stars to radically adjust how they do business and promote companies. When you consider that 50% of Black consumers trust Black celebrities, athletes & influencers for brand advice getting a co-sign for your business can mean big money. The market had been rapidly expanding as influencers proliferated, filling every conceivable niche and sub-niche interest, with brands set to spend $15 billion on influencers by 2022, just how valuable are they to a business's bottom line?