Through #donate1post, Social Media Influencers Promote Black-Owned Businesses Amid COVID-19 Pandemic

April 13 2020

It started with one post. When Martin Ekechukwu, founder of a marketing social media strategy company, thought about all the notable social media influencers sitting at home due to the coronavirus shutdown, he set out to devise a way to monetize and incentivize people’s social media handles to support small business owners of color. Each influencer will help by donating one (or more) post ($3,000+ value per post) to help promote selected small businesses to their thousands and millions of followers.